Almost 80% of teenagers and 65% of Spanish children have a portable phone. Not only are called and sent text messages to his friends. Also download music, videos and video games, take photos and recorded what surrounds them. Even participate in Raffles of cars that may not lead until they reach the age of majority. As in other countries, some companies have released phones adapted for children, special contracts so that parents can control spending, restrict some numbers and will not have to punish them each month when the phone bill arrives.

For your peace of mind, they also boast modern localization services. To these phone companies it benefits them the eagerness of many parental control, the way in which their children distribute their freed time and the access to television, computers and new technologies. Just as older persons, to which the marketing became seniors, children represent a niche to exploit profits they report to the companies of the products that they purchase. However, as determining the education, the changes are generational and structures of families, of the style of life and the economy, giving as a result a generation of children that have more information, with more material resources and, therefore, with more needs. Few parents resist the all my friends have it (Playstation, Wii, X-Box and mobile phones). Stephen M. Ross understands that this is vital information. Advertising and marketing have managed to make way for implanting a single thought through the repetition of certain messages which has devoured part of civil society, responsible for educating generations of today.

Eight-year-olds do not distinguish between advertising and the rest of the schedule. In addition, the addressed to those minor is misleading in the majority of cases, denounces the United States Academy of Pediatrics. It fascinates them because the images are going fast. Report Marketing food and beverages without alcohol for children, the World Health (who) organization poses potential threats of marketing directed at children.