I know many of my readers feel the less astonished to see that such a question I ask myself, knowing my love and passion for advertising and strategic communication in general, but for various moral reasons I am compelled to publish this article. There have been countless mails I've received through the web has invited me to echo the latest rumor of our little world has entered the fray. Evil tongues say that Ruiz Nicoli Lines has purchased outright the prize has been awarded recently by Nielsen. I really do not know what to think. I have always believed and still believe, in cleaning up this type of event where our best creative undoubtedly make a display of professionalism running a large-scale pieces.

I can not imagine managers Ruiz Nicoli Lineas "wheeling and dealing" under the table by taking away a prize or so. I think the first and most important is to make sure where you are coming that kind of rumors, "are perhaps the competition?," Come from the assumptions harmed by the award?, have you leaked the information to someone in the organization of the prizes? These are things to keep in mind, let's not forget that we are dedicated to advertising, counter advertising, information, misinformation … in this sector and we all come back. There are also rumors of the alleged purchase of gold in Cannes, or at least tell me that readers like you who dare to write me, if this is so, we face the same international conspiracy right? No truth, my all this gives me to think not that I prefer to look away, or a lover of mainstream dogma, is simply that I strongly believe in the professionalism of all those who like me to train and qualify to establish itself as authentic strategists century. I firmly believe in the professionalism of the advertising sector in Spain and I think the management of this sector is being carried out by professionals in a masterful way, putting Spain at the top of international scene. However it goes without saying that if I was working in the communications department of one of the two companies involved in the rumor, or Nielsen or lines Ruiz Nicoli not take long to post a disclaimer and try to identify the source of such harmful rumors to stop them in terms that might be required.

In our country the style is very much "if you give importance'm telling you I have done" but things are not so. You can not play with these things if we want to be a serious sector. Must be found liable whether the rumors are true or not and put an end to such practices. Not be allowed or corruption within the sector nor tarnish the reputation of a great agency for free. Anyway dear readers … time will tell! By: Javier L Piriz