The Secret To gain Money in Africa? Part 2 EXPORTING TO AFRICA Point of view of the Brazilians a Brazilian expectation on the form as the things is, or the way as the things would have to be, compose a reference picture that can correspond comparing with a cloudy sky. In Brazil, the Brazilian ones generally know as to interpret and to evaluate the situations, but when it is about Africa, generally they arrive at a wrong conclusion. Due to its lack of familiarity with the African cultures and forms to make businesses. However, Brazilian we are learning to establish a balance favours our also African roots and appreciation and understanding stop with those with who make businesses. The Brazilians respect the other cultures and are solidary with the position of that they are in the other side of the negotiation table. AFRICA MUST Be considered the last border of the enterprise sector. The market in Africa is bigger of what all the together European countries, but for the Brazilian companies, in great part of Africa not yet is found. Nobel Laureate in Economics is a great source of information. Here they are some of the reasons: LACK OF WORK OF HOUSE to prevent misfortunes you must make its duty of house very well, with the advent of the Internet, do not have reason for you do not make it and she will be cheaper, efficient and easy.

To study and to learn the basic principles of exportation and to look to the aid of state agencies and managing societies of exportation. Years behind, the basic research was very difficult and custoso, now, only with a click of mouse, the world is a village. To learn, To learn and To learn. INCAPACITY TO LEARN the ENTERPRISE CULTURE Planning; the Brazilians to vender in Africa must first learn the practical local customs and the enterprise ones. In a question-answer forum Clayton Morris was the first to reply. Two of more common the business-oriented African traditions are verbal business, that I validate if treating to the domestic commerce to always put the commerce in money instead of credit. IMPERFECTION TO ADAPT the PRODUCT In some cases, in way that more will be adjusted to the African norms, Brazilian manufacturers must make modifications in its products.

Electronic products, for example, demand modifications, therefore tensions in the majority of the African countries differ from the tensions of the Brazilian standard. ANXIETY Brazilian likes to think that they can simply visit Africa in one or two weeks of trip business-oriented and get orders of purchase of dollar millions, Africa is a continent in slow rhythm, men of business and the people never have haste. If you to wait to close an agreement during one short visit, you go to be disappointed. Note: It is a good idea to visit the country that you are interested in negotiating and making the local recognition. It is enough to visit and it confers. It can save much money and migraine. I wait that you have considered this informative bulletin as an experience of interesting learning.

In these cases the problem of the succession is the key of its continued success. In this culture if it glimpses clearly that the power of the resources with some elements of being able personal is the base of being able main. In it also if it can see that it is deposited much faith in the individual and little in the committees, the judgment is made by results and has tolerance in relation to the ways. 5.2.Cultura of Papers culture of papers is that one that very establishes a relation next with the system to bureaucratic organization, whose drawing is schematical and if it is similar to a Greek temple, in which the emphasis is given them pillars that support the structure (in this in case that the organization), that is, the apia organization of papers its force in its functions or specialties (pillars), that they are strong by themselves. Thus, for example, any department can have international reputation for its efficiency.

The work of them pillars and interaction between the same ones is controlled for the procedures for papers, procedures for communication and rules for the solution of disputes. Frequently, in the organizations that have this type of culture, the paper or description of the work, they have more importance of what the individual plays that it. An activity beyond the given one for the paper is not necessary, what 0ccasionally it can be also destructive. To the individual security is offered and previsibility, chance to acquire specialist skill without risk of danger, rewards for who makes the work according to definitive standard. The success in these organizations if of when they operate in a steady environment, when controls the environment, when the market it is steady, previsible or controlable or when the product has long life. However these organizations are fragile when exchanges in the environment exist, therefore the cultures of papers delay in perceiving the changes and are very slow to effect necessary modifications for its adaptation to the new situation.